Sydney Fashion week is in full swing for 2012 and we have been busy little bee’s buzzing around the overseas passenger terminal with Kms hairspray in hand styling the models locks for the runways.

Here we have our backstage glimpses of Toi et Moi who this year launched their “ready to buy threads”. Traditionally having to wait 5 months from runway to purchase Designer Gill Lawrence is appealing to the Consumers with  the “buy now, wear now” mentality.”You do fashion week to build awareness for your brand but people lose interest if you don’t capture the moment”.

Stay tuned for more backstage images……

See the runway show here: